There’s no question about it: the pressure placed on female appearance has absolutely reached unacceptable new heights. The impossible expectations of beauty sinks into our consciousness earlier and earlier, leading each new generation of girls to inevitably feel unworthy and unable to ever measure up to the perfect images they see in front of them. It’s time to put a stop to it. Leading the battle is a new campaign called, “Stop The Beauty Madness.” In it, the ads points a finger at the upsetting attitudes projected on to all types of bodies that have, unfortunately, become the norm. It’s up to us to make sure things change.